Today, the folks at Iron & Resin San Francisco put out a call for their very first "Sunday Shift," a ride from their Columbus St. store down through the pines to Alice's Restaurant. Local motorbike enthusiasts from around the Bay Area heeded the call, coming 50 or 60 strong with their bikes in tow. Today's event marks the first of a monthly ride that will start at the store and explore a new area of the coastal state each time.
In case you don't know it, Iron & Resin was founded in 2012 in Southern California and aims to deliver a small, hand-built collection of goods that equally draws upon surf and motorcycle culture. The team at Iron & Resin calls themselves a product of "one-off" culture. To them, this means a code of conduct where "men still build, by their own hands, the craft they ride, be it water or land." As a result, everything you see in the store - from shirts, to helmets, to surfboards - is hand crafted and made one at a time in the good ol' USA.
The team at the San Francisco store gave me the opportunity to join at the kickoff of their first Sunday Shift to capture the atheistic (grungy workwear and well-worn leather) and attitude (hungover yet optimistic).
In case you want to check out the store, you can find at 7 Columbus Ave. in San Francisco, CA
Thanks to Garrett and the team for having me and for all the riders for being so welcoming. I might have to buy a Triumph...