The weather has finally hit a decent temperature and our city’s streets are packed with runners from around the world that have descended upon the city for the annual Boston Marathon.
Amidst all of the celebrations, there’s a new pop-up on Newbury Street by Tracksmith Athletics Club that aims to celebrate the spirit of amateur running – a sentiment mirrored closely by the marathon itself.
Located just 400m from the Marathon’s finish line on Newbury St., the temporary retail store is a flurry of shopping, running meetups and social events over the next few days.
Within the walls of Tracksmith’s popup is not only some of the most beautiful branding we’ve seen in a long time (just check out their first look book), but also athletic gear for sale that brings thoughts of prep school varsity running teams. It’s a distinctly classic New England vibe – rolled out for the modern day.
The store is open at 285 Newbury Street through April 22 from 7 a.m. to 10 p.m.