Menswear can seem like a man’s world. At a first glance all of the clothes are made for men, by men. The runways are filled with designs by the likes of Tom Ford, Frank Muytjens, Tommy Hilfiger, Ralph Lauren – the list goes on. However, when you take a closer look, that isn’t always the case.
Behind one of my favorite labels, GANT Rugger, is a young, Swedish designer named Filippa “Fifi” Hallstensson. She’s been with the label since it re-launched back in 2010 and has moved up the ranks to Head Designer of the American-born but Swede-adopted brand. She brings an effortless, simplistic and (inevitably) European, cool to the preppy-inspired clothing line.
In a recent interview with Style.com, Hallstensson summed up the inspiration behind GANT Rugger eloquently. She gushed, “There’s just something about the American East Coast style that gets to us. I guess the Ivy style, or preppy look, with its relaxed yet stylish elements, goes hand in hand with the Swedish mentality. We are people of long traditions and a flair for history, and the Ivy-style look really has stood the test of time, since it can be reinterpreted in so many ways without losing its soul.”
Sure – she did just launch GANT Rugger women’s line last fall, but the good news is she’ll be keeping up with the men’s line along with it. Personally, I can’t wait to see what these guys have in store for 2015.
Portrait by Gabi Anderson of Gabi Anderson Studio (and our Creative Director!)