Owned by Ralph Lauren, Club Monaco has become a force in the menswear market as a slightly more expensive challenger to the eponymous J.Crew. Here in Boston we landed our brick-and mortar store in the Prudential Center a few years ago. Much like its challenger J.Crew, the store was split up into two separate locations, one for women and one for men. In case you missed it, we did a write up on the brand a few weeks ago – catch it here.
Despite the high price point, I’m continually impressed with Club Monaco’s offerings. They do a good job of melding European and US classics, while keeping their latest lines modern with a touch of the latest trends (see florals, bomber jackets).
At Boston fashion week this month, Club Monaco took the chance to unveil their recently revamped men and women’s stores (now conveniently combined), into one larger location. This event was hosted by Aaron Levine, vice president of men’s design at Club Monaco, Michael Williams of A Continuous Lean and our friends over at Urban Daddy (yes there were lots of beards).
The men’s side of the newly reopened shop is characterized by wooden paneling and low lighting – much like your dad’s men’s stores. In a stark contrast, the women’s side is bright, open and about 75 percent larger.
Nevertheless, despite its relatively tight sizing, the new edition of the men’s store sports impressive new items from the brands upcoming made in America line for fall, as well as a few solid collaborations with some of our favorite local companies. Here are a few of our favorites from their new Made in America collection:
- Made In the USA Tweed Blazer
- Barrett Selvedge Jean
- Allen Edmonds Mora Monk Strap
- Ernest Alexander Henry Bag
- Golden Bear Varsity Jacket
e caught up with lead menswear designed Aaron Levine (pictured on the right above) to pick his brain about the new opening:
What was the inspiration for the theme of the new Club Monaco men's store here in Boston?
Club Monaco has created a sophisticated area for men to shop in Boston – we like to think of it as our perfect closet, one that allows them to feel comfortable in finding what they need. We were inspired by our grandfathers' men's shops - a curated space where men could find all of their apparel needs in one place.
Can you tell me a little bit about your upcoming fall/winter men's line this year? What aesthetic are you going for?
For fall we are focused on affordable luxury – quality at a reasonable price. A great example of this is our Made in America line, which is created about 20 miles from Boston. We wanted to create a line of classic American staples that guys can have in their closets for a long time. The collection consists of suits, button-down shirts and ties — simple and well-made items that last forever. The pieces are handmade in traditional American factories known for their craftsmanship and skill. The Made in the USA collection is about supporting American factories and offering our customers a well-made product that we are proud of selling.
What are your favorite pieces from the line?