Earlier this year, back when Boston was buried under more snow than it had ever seen, my good friend (and BostInno Managing Editor) Alex Weaver confessed a secret to me after one-too-many beers: He was starting a clothing line.
I soon came to learn that it wasn't just the liquid courage talking, he and his co-founder Jess Garbarino were all in. Their baby was to be called Brunswick Park.
As the idea slowly went from drunken conversations, to sketches, and finally to prototypes, Alex and Jess came to me to tackle the honor of their very first photoshoot. I called on one of my go-to favorite models, Rachel Nelson, and Jess' own husband, Chase Garbarino to do modeling duties.
When shooting this campaign, the aesthetic that we aimed to capture was clean and modern, but not so refined that it was inaccessible. Boston's own seaport (Black Falcon Drive, in particular), provided the backdrop for the lion's share of the photos, with Chase's own startup HQ and a "Breather" room providing locations for shoots two and three.
The clothes themselves are stylish and functional, and made of merino wool processed in a way that made it look almost spongey - quite unlike anything else in the market. They kept their first line to the basics - a blazer and hoodie for men, and a bomber and blazer for women. Billed by Brunswick Park as being functional from "Alarm Clock to Last Call" - the clothes are made for both the boardroom and the gym.
Today, Brunswick Park went live with a Kickstarter campaign that will take that concept from prototype, to closets around the country. As of writing this, the duo has already amassed more than $30,000 is backing - a number that's sure to drastically increase over the coming days and weeks.
I'm proud to see my photos along side Brunswick's successes, but I'm more proud to see Alex and Jess doing Boston right by putting it back on the fashion map.
Here's to blowing that Kickstarter goal out the water, guys - go get 'em!